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Inspired by the open pages of a book, sheets of cardboard 4.7m x 2.17m and 10mm thin are folded and pleated to concertina along all four interior walls. Lengths of cardboard inserted horizontally create sturdy shelving to house a variety of publications. The Flexible Love Chair and Eurban’s Carbon Cube provide comfortable seating in store.
Book recommendations from a selection of London's practicing architects and critics are displayed throughout the store to enhance browsing and buying. Projections of clips from seminal films featuring modern architecture and the city animate the space, creating a lively and sociable space to host a variety of events including book launches, signings, and talks.
Foldaway Bookshop Designer: Campaign Photos: Paul Greenleaf
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