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Cloud Umbrella
Natural motivations for urban life inspired Cloud Umbrella. Commenting on the Umbrella, the designers said: “If I want to go somewhere, I’ll quickly run to a bus station that has a roof and then get on the bus. It only takes about five minutes. That’s the reason why I don’t bring an umbrella, excluding special condition of weather. Therefore, I believe that motivation is more important than function.”
It’s hoped that a playful and fashionable item like the Cloud Umbrella could encourage more motivation for urban life. Most of all, “happiness was the most important concept for people in gloomy weather.”
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Plan Magazine
